This speculative advert is designed for use in a magazine and is based around the concept of ‘Choose Your Own Adventure’ fantasy books.
The advert tells the reader to ‘Turn to page 25,’ where they’ll find the second part of the advert. This part will affirm that they ‘chose to adventure’ and provide them with contact details and information they’d need to book a holiday.
The imagery and use of words are evocative of a fantasy novel and meant to highlight how ‘fantastic’ and out of this world your next holiday could be.
The advert also features a slightly redesigned logo for Thomas Cook. I’d like to improve this design further and may add to this page if anything else occurs to me.